Some people sponsor trade shows and conferences. They set up booths and spend tens of thousands of dollars on gimmicks and equipment.
Other marketers sponsor online events. They eliminate the cost of equipment, gimmicks and people. Instead they focus on the aspects that drive the most significant results: branding, content, engagement and lead generation.
Over the last three years I've seen hundreds of online events come and go. BrightTALK Summits are really just a combination of webinars and/or videos on an interesting topic that are presented live throughout a day by presenters from around the world. If you can't watch them live, you can watch them afterward on demand. We open the events up to the leading experts from all aspects of professional life - academics, end-users, association leaders, analysts, authors, vendors and journalists. Each has a unique perspective on the trending issues, and audiences all gravitate toward different speakers that they trust. Thousands of people attend the summits and the vendors who sponsor the event get great value out of it through lead generation and follow-up.
If you're a marketer interested in what the heck an online event is, how to sponsor it, and/or how to make the most of the events you're already sponsoring, watch this:
No comments:
Post a Comment